THE BOOK: 14.03.19

well, since I last wrote about the book ‘Being Amazonian’ an awful lot has happened.

First and foremost, a name change, it’s now called Don’t Sell and is a proper work in progress. It is being created as we speak and here’s a sneak preview of some of the graphics.

The team at Cool Blue Brand Communications are working very hard at bringing it all together. Text has been reviewed, edited, refined and finished. Graphics (and don’t they look awesome) are being created to suit key words in each chapter. Powerpoint presentations will be built for the relevant chapters that can be used as individual training sessions in salons and ….. all in all, it’s coming on leaps and bounds.

Keep checking in for more details, and follow Don’t Sell on its own dedicated Facebook page here: THE BOOK

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Regular readers will know that over the last 3 years there have been numerous blogposts written about ‘Being Amazonian’ a training programme that I have delivered to salons and product companies with some great results.

The concept has morphed, progressed, been amended, and had reached a stage where people were asking me if it would ever become a book.

How I laughed when it was first asked of me, a book, there is no way I was capable of writing something such as a book. When Being Amazonian was first developed it was created as a one day training seminar that allowed me to use bullet points on a power-point presentation that gave me the opportunity to talk about retail and online shopping, putting it down onto paper was a completely different proposition.

Over a period of time the session developed into a 3 day training programme that, when I look back at it, became slightly pompous and pretentious, I, as a trainer pushed the information to a realm of irrelevance which had to be addressed.

So, long before the book was an idea, I revisited the information, shaved off the stuff and nonsense and turned it into a useful and user friendly training programme. It now has a life of its own and has been created to be adaptable to different business models.

The book version was (and still is) the biggest challenge. Trying to keep the chapters concise and informative, relative and interesting was difficult. Over the course of 18 months it was written, re-written, re-written again and then, after all 10 chapters had been revised it was shipped off to trustworthy friends who could critique it for me.

Grammatical errors, typo’s, the construction of the words, all have been dissected and commented on. That in itself was tough, having people say ‘this needs to change’ ‘that’s not right’ etc made me doubt the books potential as a viable proposition. But, criticism is necessary otherwise the flaws that are a natural process of writing something had to be addressed and dealt with, and honestly, I cannot afford to be a delicate soul about something so important.

Last week I went along to a meeting with a creative design, marketing agency for a discussion about how to bring the book to life.

Cool Blue Brand Communications is an awesome group of creatives who have helped me lots of times before. they are responsible for this website, the design, the avatars, so much that makes my company look how it looks.

And so we brainstormed ideas and came to following conclusions:

1. the book is too word heavy, it’s being shaved down chapter by chapter as we speak.

2. Visuals are critical. Words are very important but bold images set the scene much better.

3. It definitely has to be a book …. but ….

4. It also has to be user friendly training materials.

5. The book will be created as power-point training decks for each chapter, available to purchase individually for salons and businesses to use at their own discretion.

6. The name doesn’t explain fully what the book is about.

7. New name! the book will now be called ‘Don’t Sell’. More about that later.

 

Lot’s to do, but some really important steps have been taken that have energised inspired and motivated me to push forward at full speed. I am looking forward to seeing the visual mood-boards that Cool Blue are creating as a starting point.

WATCH THIS SPACE

Training is an important and relevant part of your business.

 

Having devised, written and delivered training for large corporate businesses I have used my skillset to develop a unique approach to in-house training that is honest and liberating, non affiliated to any brand and relevant to the world we live in.

From communication to retail, every training session is designed around your business needs.

My 40 years in the hairdressing industry have given me an incredible insight into the art (and it is an art) of communication, crucial to every aspect of a successful business that is built on client interaction and involvement.

As a seasoned educator I pride myself on delivering training that is inspiring, unique, bespoke, challenging, entertaining and result driven.

Want to know more? Let’s talk, that’s the best way to discover if we are compatible.

emil_mcm@hotmail.com / 07885 985843

 

 

The big news )for mrH at least) is the development of Being Amazonian …. it is now well on the way to becoming a book. That’s the dream, hopefully it will become a reality. Almost 3 years in the making, Being Amazonian: Don’t Sell is completed in draft form and is currently being reviewed, amended, corrected, critiqued by a select few people before it goes to the next stage. If it becomes a book, an actual book, I will be thrilled. There’s a long way to go yet though, so watch this space.

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Social Media Caretaking

If you struggle with the maintenance of your social platforms you can hand over the day to day responsibility to Emilthecaretaker. For a monthly subscription all platforms are updated daily with relevant information relating to your business, your team and clients, the services and products you offer. Blog posts can be scheduled to keep your website fresh and engaging.

Budget allocation is crucial in your social world, we can discuss what fits your business and together a new approach to each different platform can be reached.

TRAINING SESSIONS

SOCIAL MEDIA TRAINING

If you want help understanding the mechanics of social media posting, this half day training session has been created for you (and your team) to help get the very best out of all the different social platforms.

It’s important to recognise the need for regular posts that fit two methods of communicating with your clients, from the very professional materials your product suppliers can furnish you with through to the ‘not so’ professional posts that you create yourself. Add into the mix the need to generate likes, follows, shares, tags etc and the entire structure of your social world can become a complex one.

Let mrH help you understand and maximise your effectiveness in this ever growing social world we live in.

 

In salon / business training

Retail training continues to be the most requested session with salons looking for new ways to encourage clients to purchase professional products. All retail training sessions are created exclusively around individual needs and look at topics including:

*Client purchasing patterns

*Online shopping activities

*Communication

Consultation

*Opening and closing ‘the sale’

*Consistent engagement

*Understanding the client

*Using social platforms to maximise product awareness

*What retail giants do to entice customers

*Targets

 

Customer Service / Communication / Up-Selling

Sessions that focus in on more specific aspects of day to day salon life include elements relating to how we communicate, the consultation and how it has to be updated to mirror what happens when clients visit online sites, up-selling of services… a critical [key] factor in securing future business, In salon treatments and activities that can generate impulse purchases, how they need to be utilised, and the need for re-booking.

Each session is built around the specific needs and requirements of the individual business.

Action plans are included (if required) as standard practice so that team members have goals to aim for after each training session.

 

Team Building

 

In an environment where individuality and self expression are crucial it can be a challenge to get the TEAM to perform cohesively.

Businesses that rely on customer interaction need to be focussed and working together for the greater good of everyone whilst still maintaining a sense of creativity and individualism. The old adages ‘There is no I in team’  and ‘Together Everyone Achieves More’ sum up team building succinctly, and that’s what the aim of this session is, to make your team work in harmony with each other for the benefit of everyone.

JUST FOR YOU

Bespoke is KEY. Whatever your needs are we can create the perfect training session for you and your team.

All it takes is a phone call: 07885 985843 or an email: emil_mcm@hotmail.com and we can build your training plan to fit your exact needs.

 

BEING AMAZONIAN

 

A concept that was developed over a period of 2 years, this training platform is designed for B2B and B2C clients and offers an intelligent, thought provoking and successful approach to understanding how today’s clients shop and looks at the best way service orientated businesses can capture sales in a more professional and genuine way.

Being Amazonian (B.A) analyses and dissects, in detail, how effective online shopping has become and how it ‘naturally’ encourages shoppers to purchase more than just the original (searched for) item.

Delivered as a one day course B.A has been designed for those businesses keen to build their retail offering to a much more serious part of their business.

Being Amazonian is a highly effective concept that builds your teams confidence about the products you have in your environment.

 

 

If you are looking for training that isn’t generic, that is totally unique and that delivers guaranteed results you have come to the right place.

mrhaircare: Not just another trainer