WOW, it’s mad to think that just over 3 years ago I decided to start up a social media care taking ‘arm’ to my business. It was started because the other half suggested I should do something to help people because I spent my life on ‘it’.

And here I am three years later. I won’t lie, it’s been a rollercoaster of a ride and, like the other elements of my self employ it’s been a challenge, however it is a challenge I love each and every day.

There have been some highs, some lows and a lot of every day normal activities since I started with my very first social client 

I have gained clients, lost clients, regained clients, such is the transient nature of investing in a social media caretaker. I have learnt more about social activities than I ever dreamed possible and still I know very little. the changing face of each platform is a constant learning curve and just when I think it’s nailed, Wham Bam everything changes.

But, what I have learnt is this:

Social media needs a constant drip feed of posts, relevant and irrelevant stuff that keeps followers engaged.

Chasing numbers and followers is futile, it”s much better to get solid engagement from a core group of people rather than trying to become the next social media superstar (that oxymoron really does need to be ditched by the way)

Silly posts #snapchat stuff always goes down well but it’s only for fun purposes.

Team is key!

Pets rule… no ifs no buts!

Ultra sleek professional posts don’t turn on followers.

The human touch is what makes social platforms work.

You can’t please all the people all the time.

A platform that doesn’t keep updated suggests a business in decline, daily is best, at least 3 times a week is a must.

Blogs are becoming more and more relevant again.

@ and # confuse the life out of most people.

Getting ZERO likes, shares and comments doesn’t mean people haven’t seen posts on pages.

Filters are causing unrealistic expectations of real life.

I love social media, it’s fun, it’s creative, it’s entertaining and informative. I love posting for all the different businesses I look after and it is a constant source of inspiration and learning for me. Let’s see what the next 3 years bring.

To everyone who has used my services as a social media consultant, either in training or caretaking, Thanks You! I watch your social worlds with great interest and it gives me a huge thrill to see you adopt some of the information we have shared together.

I leave you with the image below… your 5 key post topics.


1: Create a mixed blend / collection of images across each platform, don’t be too focussed on your primary business function, try and create posts that are about your team / your clients / your products / your services / your environment.

2: Create a strong # that relates to your business and is easy to find in search engines and ‘tag’ search options.  Short tags always work best.

3: Always tag in your town / city and find all the @ names local to you.

4: Don’t use too many tags, stick to 5 or 6 as a general rule of thumb, 2 – 3 that are consistent about your business and others that are relevant to the posting.

4: Post according to each sites functions, when posts go out generically across all of the different platforms they change when they go live, this is probably why the majority of scheduled twitter posts just show text with no image visible.

5: Use apps that animate your posts more regularly, Boomerang is by far the most popular one, Ripl is another excellent choice.

6: Share your different platform names across all the other sites, ie, mention Instagram on Facebook etc, and do blog posts about your social activity as well.

7: Run a competition on FB that encourages people to follow your sites, create a specific hashtag that ties in with whatever you are giving away.

8: Simply put, post daily, mention your sites to clients and give them reasons to visit, like, share, follow and tag you in, that’s the best way to get your SEO increased.

9: Your blog posts should feature key words in the subject matter that Google ‘like’ and ‘look for’, this is how algorithms come into effect.  Google find the blogpost by the key words in the blog title and in the text body of the subject matter, that’s kind of how it works.

10: BE CONSISTENT, it is proven that the more regularly you post the better your engagement becomes, but remember most people scroll through social sites and don’t always like and comment.




Let’s start with a website, if your business has one, here’s a few useful tips:

Make sure your website is featured on and linked to your social channels often

Make sure the imagery changes regularly

If the site has a news page, update it at least once a week

News should be ‘serious’ topics

Blog: If you don’t have one …. ADD A BLOG PAGE …. immediately


A blog is the place for news, views and features about everything relating to your business

Update at least once a week

Mix the blogposts up

Feature products and services, team and miscellaneous info that relates to your business

When anyone uses a search engine to find you they will (invariably) visit your website

first and they will expect to find a blog with lots of posts about you and your business

Always use imagery with the posts

Try to use about 200 words and never go past  a maximum of 500

Make the header (title) short and punchy


One of the most important social channels

make sure your business page is populated with all the relevant info, opening hours, tel number, web details etc

Try to post at least once a day

Mix up the post, pictures of products, the team, clients (if appropriate) special offers etc

Use strong images and brief paragraphs wherever possible

Cute cats and dogs are ok within the context of making the site feel personal but don’t over do it

Deal with all queries and comments as soon as possible


Immensely popular, Instagram defines the new way of communicating





Try to maintain an element of ‘amateur’ to the posts

can be used to promote every aspect of your business


Don’t underestimate the power of Pinterest

The second largest ‘search tool’ after Google

Use it to promote services, brands and shopping opportunities

Shoppers love to ‘pin’ …. give them the chance to ‘pin’ your posts

Strong Images, minimal text

Link to your website, especially if you have an online shop

Try to post in bulk at least once a week


Twitter is very relevant to businesses

use it for short sharp bursts of information

Promote services and People

Tweet whenever anything is relevant to you but try to maintain regular updates

Link to #trending moments



There are hundreds of social channels that can be of use to different businesses

Choose additional ones that suit your needs:

Flickr is fabulous for creating an image driven site

Periscope is perfect if you have need to broadcast something live (although you can now do this on both Facebook and Instagram)


YouTube is great if you have enough video’s to create your own page

Short sharp bursts of strong visuals can be incredibly popular

Share YouTube posts on your other social channels

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For more information on Social Media contact me direct either on

07885 985843



visit my websites and social channels:

Facebook @mrhaircare emil

Facebook @Emilthecaretaker

Twitter @EmilMcm

Twitter @misterhaircare

Instagram @emilthecaretaker