FOR DAILY SOCIALMEDIASTUFF FOLLOW ME ON INSTAGRAM, TWITTER & FACEBOOK

https://www.instagram.com/emilthecaretaker

https://www.facebook.com/emilthecaretaker

UNDERSTANDING SOCIAL SITES AND THE ROUTE TO SUCCESS WITH EACH PLATFORM

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Let’s start with a website, if your business has one, here’s a few useful tips:

Make sure your website is featured on and linked to your social channels often

Make sure the imagery changes regularly

If the site has a news page, update it at least once a week

News should be ‘serious’ topics

Blog: If you don’t have one …. ADD A BLOG PAGE …. immediately

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A blog is the place for news, views and features about everything relating to your business

Update at least once a week

Mix the blogposts up

Feature products and services, team and miscellaneous info that relates to your business

When anyone uses a search engine to find you they will (invariably) visit your website

first and they will expect to find a blog with lots of posts about you and your business

Always use imagery with the posts

Try to use about 200 words and never go past  a maximum of 500

Make the header (title) short and punchy

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One of the most important social channels

make sure your business page is populated with all the relevant info, opening hours, tel number, web details etc

Try to post at least once a day

Mix up the post, pictures of products, the team, clients (if appropriate) special offers etc

Use strong images and brief paragraphs wherever possible

Cute cats and dogs are ok within the context of making the site feel personal but don’t over do it

Deal with all queries and comments as soon as possible

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Immensely popular, Instagram defines the new way of communicating

STRONG IMAGES

MINIMAL TEXT

POST DAILY

#FRIENDLY

Try to maintain an element of ‘amateur’ to the posts

can be used to promote every aspect of your business

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Don’t underestimate the power of Pinterest

The second largest ‘search tool’ after Google

Use it to promote services, brands and shopping opportunities

Shoppers love to ‘pin’ …. give them the chance to ‘pin’ your posts

Strong Images, minimal text

Link to your website, especially if you have an online shop

Try to post in bulk at least once a week

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Twitter is still relevant to businesses

use it for short sharp bursts of information

Promote services and People

Tweet whenever anything is relevant to you but try to maintain regular updates

Link to #trending moments

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There are hundreds of social channels that can be of use to different businesses

Choose additional ones that suit your needs…. like:

Flickr is fabulous for creating an image driven site

Periscope is perfect if you have need to broadcast something live (although you can now do this on both Facebook and Instagram)

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YouTube is great if you have enough video’s to create your own page

Short sharp bursts of strong visuals can be incredibly popular

Share YouTube posts on your other social channels

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For more information on Social Media contact me direct either on

07885 985843

or

emil_mcm@hotmail.com

or

visit my websites and social channels:

www.emilthecaretaker.com

Facebook @mrhaircare emil

Facebook @Emilthecaretaker

Twitter @EmilMcm

Twitter @misterhaircare

Instagram @emilthecaretaker

Pinterest @mrhaircare