Algorithm …. what the??
Before I even start to write this blog post I have failed. I have failed to recognise the algorithmic value of the header; the title of this post.
Nobody, or very very few people will punch into a search engine ‘Algorithm …. what the??’
Try it in the Google search bar and see what happens, you will see lots and lots of articles and features about algorithms but this post won’t show up in the first batch of suggestions, it probably won’t show up at all.
WHY? Because algorithms respond to search requests and this is what makes blogposts and other search activities successful, it’s dependent on the words you use and how you put them together.
So if I had titled this post What are algorithms I immediately would have stood a better chance of increasing the likelihood of the post showing up somewhere. If I had also used the title throughout the post I would have further secured greater potential visibility in search engines.
Of course it’s not as simple as just giving something an easy to find heading and getting maximum viewers of your post, if only it were! There are lots of other factors to be taken into consideration.
- What is your post about and who does it appeal to?
- What is the subject matter and does it relate to your business?
- What is the ultimate aim for you to get people reading it?
- Which key words are good for any SEO linked to your business?
- What does SEO actually do?
- How do you build everything that helps get your post noticed?
Algorithm’s have an effect on all posts, blog, social, everything we do that is built through a computer programme or app is affected by algorithmic valuations.
What is an algorithm?
If you are fortunate enough to have an agency that specialises in SEO (search engine optimisation) working on your behalf you will know three key things about them:
1: They charge for the challenge of getting your name ‘top’ of the search listings.
2: They constantly use the same words to talk about you and your business.
3: They use generic, consistent wording in posts.
However, your blog is not always their concern, your social posts are definitely not top of the lis and that means it’s down to you to write and post features and articles and create powerful social posts.
We are not all in the position to be able to use agencies and search engine guru’s anyways, so here’s some tips that will help make your blog posts stand out and get noticed.
NOTE: It doesn’t happen overnight, be consistent and methodical in your approach.
- Think about what you want to write about.
- Research your title by using Google autocorrect, this is a great tool to help you create a blogpost that automatically has a good starting point.
- To use autocorrect, open up Google and in the search bar punch in the first few words of your suggested title, then add * and Google will show you similar worded posts and articles. If you see a few random suggestions, change your title, the algorithmic value of it isn’t going to generate anything.
- Keep using autocorrect as you try to find a popular heading, for example, What colours are popular * and see what happens next.
- When you have found a suitable header you must remember to populate your blog post with it, this further increases the ‘find’ potential.
- Look at other blog posts with similar titles and see how they are written and how they look. Some posts have lots of images, some are text heavy (like this) and each post has different reasons for the way it is formatted, but you should aim for a blend that showcases your business.
Words are of critical importance, it’s how algorithm’s understand whatever you are posting. Of course the contradiction is that it’s math (or maths) that count and that’s algorithms for you. When someone punches in a word or a phrase into a search engine it (the engine) basically carries out millions of calculations to determine the word and everything associated with it, that are similar to it, and popular combinations of words that are linked.
Alongside the significance of the word search there are key factors that need to be taken into consideration to help make your posts, be it a blog post, a Facebook or Instagram post or a tweet a success.
If you are a hairdresser in Central London for example it’s a waste of time writing a blog post titled ‘Creative hairdressing in the city’ because you will get About 1,800,000 results none of which actually match the title, but if you change it ‘Who is the best cutter in London’ you increase the search results to about 33,900,000 results, that’s hardly going to get you to the top of the Google page search. So in essence your posts need to be more specific in their header if you are to stand a chance of getting noticed.
Here’s an easier way to understand how algorithms work. My website (this site) is called emilthecaretaker, my social platforms have similar names and every post I put out into the world wide web mentions the names. So when I punch into Google social media caretaking, much to my dismay I don’t hit the top 5 results in the ‘all’ tab, I do come in at a respectable No.8, not bad considering that’s been achieved organically without some behemoth helping my SEO.
BUT, and this for me is the critical element, the images that appear on the page are mine!
If I then hit ‘images’ on the google page the difference is noticeable, I am top of the list!!
That’s because the algorithmic value attached to the images is much more consistent because I post more visuals than anything else, each (always) with the relevant # and @ that helps improve my search engine optimisation.
So whilst getting your blog post and website to the top of Google search is a challenge, because you are one of many people aiming for the same ultimate goal, your images that are shared on Instagram, Facebook, Snapchat, Twitter etc can create a more viable algorithmic value for your business.
Doesn’t make sense really, but then again math was never my strong point, but the fact is, consistent posts that have the same ‘words’ all help push you further up the search ladder.
#mrH #caretaker #emil @emilthecaretaker @misterhaircare @EmilMcm they are always used and over a period of years they have become embedded in the equations that algorithms use when people are searching for particular pieces of information.
To summarise, algorithms are calculations that look at words, singular and combined that are popular, the [algorithms]then determine the most popular and show them at the top of the search engine. It’s how all online activity operates, from an online shop recommending additional products to shoppers to advice on a medial website, everything is linked by words that are popular.
Your aim is to create a blog or social post that uses those popular words (caretaker) with your business (emil) and over time your own algorithmic value increases.
Use # that are relevant to you and your business but also find ready made hashtags that are location and business type associate and use them too
Find @ businesses and organisations that are popular and can be linked to…. create an algorithmic value by default!
The images you post, when they show up in a search engine the ultimate aim is for them to link to your website, social platform, so make sure any information or wording associated with it is engaging for whoever finds it popping up in their chosen engine.
Unless you are a mathematical genius, don’t get overly worried about creating the perfect algorithmic value to every post, if enough people are directed to your sites from a search engine they will visit other posts and images you have posted.
If you use WordPress or another form of blog builder make sure you complete all the ‘additional’ stuffs, snippet, slug, key word etc and always make sure your post automatically links to twitter. BANG, you just created another personal algorithm.
As you have probably gathered, there is no easy way to improve your SEO, search engine optimisation and this blog post shares no secret formulas, but hopefully you understand the basic principals of algorithms and how you can help yourself by being consistent in your wording and approach to blog and social media posts.
Now back to that title, Algorithm …. What the?? I think it’s pretty good myself, algorithmically correct or not!