Andy Heasman: Rush International Creative Director
Now that the madness of salon International weekend has subsided, mrH caught up with
International Creative Director of Rush Hair Andy Heasman.
Andy very kindly agreed to answer the questions via email to make sure we got this blog post out as soon as possible… here for your enjoyment is the interview:
Q: Where were you born and raised?
A: I was born and raised in Wimbledon.
Q: Where did your career in hairdressing start?
A: Believe it or not, it all started when I went in for a haircut at my local salon. I loved the buzz and the atmosphere of the salon and knew this was the place for me. I got a Saturday job in the local barbershop at 13 and started shampooing and helping around the salon, from there I knew I was on the right path.
Q: Was [hairdressing] always what you wanted to do and if you hadn’t become a hairdresser what other careers interested you?
A: Yes, I’d say it was. From that day when I was 13 it was in my blood and that was it, I’d never really though about another career path after this. Thinking about it, if I hadn’t been a hairdresser I’d probably be a chef, I think that would be another career I’d have been interested in.
Q: What is your current role in Rush and what does it involve on a day-to-day basis?
A: I am the International Creative Director of RUSH, which is a role I am incredibly proud of and enjoy each and every day. A typical day is never the same although always includes education, whether it be staff or students, working alongside the art team planning shoots and seminars or liaising with the business side of RUSH. As we have just opened the new RUSH Academy, the majority of my time is spent down there, which is absolutely unbelievable. The atmosphere in the academy is very unique and the excitement is felt the minute you walk through the doors.
Note from mrH: Check out Rush on Facebook and see the live video of the new academy, it’s ultra cool!
Q: Rush continually push the boundaries with their imagery, how do collections start and where does the inspiration come from?
A: Every year we create our collections based on our own creative vision and where we see hairdressing at that current point. When creating our Art Team collection, we hold a meeting where all Art Team members sit down and discuss our thoughts for the new images. We all bring our own inspiration to the table, whether it be a piece of fabric, images from our travels, a piece of architecture we’ve seen or something completely different, just something that has given us inspiration. We then go forward and discuss our moodboard and the looks we want to create. Here at RUSH we push the boundaries and want to show trends before they become just that.
Q: What is your favourite Rush image and why?
A: I was torn between two, but since I can only have one I’ll go with the below!
Note from mrH: looking through the photographs provided for this post it’s easy to see why choosing just one would be a challenge, but the above image is beautiful!
The image comes from the 2017 Artistic Team collection – I absolutely love this image from our current collection called Lost Rebels, it’s current and shows more of an editorial side to our work. The textures used alongside the volume create such a versatile look.
Q: Who do you admire in the hair industry, and why?
A: Honestly, I have to say it would be my fellow Art Team member Tina Farey. I love the way that Tina works, the styles she creates and her creative vision. She is ever evolving and takes inspiration from the most incredible places she travels to and implements them into her work.
Q: Who do you admire outside of the hair world, and why?
A: I’m such a huge De Niro fan so I’d have to say him. I love everything he does and the way he handles himself, I have huge admiration for him.
Q: What aspect of hairdressing is your personal favourite?
A: Education, without a doubt. Sharing my own personal experiences and skills with my students or RUSH Team is something I absolutely love doing, as I feel i’m giving something back to the industry that has provided me with such amazing opportunities, it is the least I can do. I love the fact I can help people progress in their career and teach them new techniques, allowing them to channel their own creativity into their work that they produce. Education always has and always will be the foundation to our industry.
Q: Do you think social media plays as important a role in clients’ awareness of hair as we all think it does?
Absolutely, I think it plays a bigger part than anyone every imagined. Social media is all around us, whether it be when we are travelling to work, when a client is in the chair or even when you have some down time. In the salons now, we see clients coming in and asking for a style they’ve seen on instagram or a colour they’d like to try. Although this is great to be recognised by the wider public, we need to ensure clients are educated and understand the process to achieve that specific style or colour as more often than not the process will take 2-3 appointments depending on the individuals hair colour and condition.
mrH always likes to throw in a few obligatory questions that are just a bit of fun:
- Favourite colour
- Favourite film
- Favourite book
- Red Dragon
- Favourite actor / actress
- It has to be De Niro!
- Favourite musician
- Liam Gallagher
- Favourite designer
- Alexander McQueen
- Favourite City
- Favourite restaurant
- Red or white wine
- I’m not a wine drinker … but love Heineken!
- Describe yourself in 5 words or less
- Cool, fair and honest!
Q: Where do you see yourself in 5 years time?
A: In five years, I hope to be continuing to lead the RUSH Team and pushing the boundaries both in the UK and Internationally. I love what I do and couldn’t imagine doing something different.
Q: What are your hopes and aspirations for Rush as a brand, especially form a creative perspective?
In the future I’d love for RUSH to have worldwide academies, this is a common aspiration for the entire RUSH brand. We are recognised internationally for our work and it would be incredible for us to take this part of the business overseas. Also in the future, I’d like to see us take our salon role up to 200 salons across the UK and possibly venture internationally in the future.
Q: What are your thoughts on the hairdressing industry at present?
A: Personally, I think the hair industry is always evolving and progressing, after all, the UK industry is recognised across the world for it’s creativity and skills. However, I feel we need to encourage the younger generation to look into the industry and see how powerful the career path is within it. Hairdressing is often overlooked as a career and I think we need to break the taboo surrounding this and show just how amazing and forward thinking our industry is.
Q: What advice do you have for people who wish to go into the industry?
A: Take it seriously and never stop learning. In our industry education is key to ensuring your skills and techniques are constantly on point and that you are offering clients the latest in services.
Q: And finally, can you tell us something no-one knows about you?
A: Hmmm … I have a brother! I don’t think many people in the industry know that!
And so the interview ends on a family note …. for mrH re-reading through the interview is seems that Rush have a family approach to their team too.
Here’s some Photographs from the event that happened over the weekend at salon International, these images showcase an exceptionally creative team and some truly inspiring hair!