WOW, I have just had the privilege of presenting at the KAO / Goldwell / KMS #HUBnetwork17 event held in the fabulous Gran Melia resort, Tenerife.
The event was action packed, with an awesome group of presenters…. General manager Mark Gianandrea opened up the event with some fascinating stats about our industry and set the stage for what was in store for the invited guests. Matt Martin delivered a brilliant presentation about client and hairdresser types, really useful info that can definitely help salon owners understand their people and their clientele.
Maggie Norden, a broadcaster, journalist and all round creative genius shared some insights into fashion and culture and how (we) reference everything that has been to help us develop what’s coming, fascinating stuff!
It was party time next, we enjoyed canapes, cocktails and dinner by the infinity pool looking out over the glistening sea! After dinner the disco called but I resisted temptation!
- Day 2 started with a very important topic, legal requirement that every salon needs to be aware of. Laura Clalkley delivered ‘serious stuff’ in an easy to understand way and I urge every hairdresser to check out the NHF website for details of services they can offer and help you with.
- Then it was me! ‘Being Amazonian’, looking at how hairdressers can influence clients purchasing patterns in the same way that online shops and giant high street retailers do, but with [our] unique one to one relationship we have with clients. No pressure on me to deliver the goods, I was only being followed by ‘the queen of shops’ Mary Portas!!
Mary delivered an insight into her life and how she got to the point in her career where everything needed to change, a truly fascinating insight into the character we all see and know. It was a presentation that shared with us the ethos and values of her company and some of the ‘rules’ that aren’t rules as we know them, a caring sharing and engaging philosophy that has helped Portas become the brand it is today.
Industry expert Julie Eldrett followed and told us to think of salons like a theatre with cast, a stage and a director all helping to create a better experience for the client. With 50 years experience in the hairdressing world Julie has enough stories and anecdotes to write a book …. oh yes, she already has (must remember to order it today).
Neil Ballinger presented the A to Z of what’s happening in the world of digital development. Mind blowing, that’s what it was, the technologies that are being developed as we speak will change even further the way we live our lives on a day to day basis. We all need to be aware of the potential digital technologies brings, and this presentation made our understanding of current platforms and apps that we all use seem positively old hat…. Robots ….. that’s all I will say!
And the final presentation was delivered by Irene, Education manager for Goldwell / KMS. In conversation with Beverley C MBE, Mark Leeson, Shane Bennett and Neil Barton. Understanding competition work and how to go about creating collections was a topic all of the audience listened to with great interest. Having four leaders in their field discuss everything from entering Color Zoom to the BHA’s each member of the panel had great insights into the world of photographic imagery and all that goes on behind the scenes.
And then, all too soon, it was over, time to head back home and the day to day job.
A massive thank you to Goldwell / KMS for a wonderful, inspiring and energising two days. it was great to catch up with old friends and meet lots of new ones too.
Till next time! #emil #caretaker #mrH #HUBnetwork17