The future of hairdressing
In the past few weeks I have been involved in lots of discussions about the future of hairdressing. Not the actuality of this fabulous industry, but about are we doing to get the next generation of stylists and technicians into our world of hairdressing.
There are countless professional bodies that are all trying to capture the imagination of school leavers, trying to influence them to see past the stereotypical view of hairdressing as a career.
It beggars belief that in this day and age there are still some negative viewpoints about becoming a hairdresser. When I mentioned it to my careers officer way back in the dark ages of the mid 1970’s I was told in no uncertain terms that hairdressing was for people who didn’t want to use their brain and as such was not a career I should pursue?! It’s worrying to think that that attitude is still out there in the 21st century.
(pic shows me still hairdressing after being one step removed from clients for many years…. it’s like riding the best bike ever, you simply never forget the fundamentals)
So how do we get youngsters, ready to step into their first job to choose hair, what is it we do that can make a 16 year old take a leap into this creative world we live in?
Einstein allegedly said ‘Creativity is intelligence having fun’ and doesn’t that saying just suit our profession perfectly. If only we could find a way to create something visually engaging that could be used at school career days and at job opportunity events that showcased hairdressing in a way that made everyone acknowledge this profession as a positive career choice.
Emma Bavin, a (hair and beauty) recruitment specialist has launched a new concept based around ‘supporting hairdressing’s future’ that is looking at just that issue, she is taking the ideas that have been tried and tested, and twisting them to appeal to the next generation, this will involve using known names and faces that are exciting and interesting, that school leavers can access and connect with through different social platforms.
The Hair Council and the NHF are actively looking at ways to ignite a passion for hairdressing as a career and Dom Lehane is using Hair Club Live to create a movement that is energetic, raw and exciting, so it’s fair to say that things are happening and happening for the greater good of hair.
But we still need to get to grass roots level, and I genuinely believe we all have a part to play in this. Salons need to up the anti on their social sites to become attractive and engaging to school leavers who spend their lives on Instagram.
Any business wanting to attract youngsters has to throw away the rule book when it comes to recruitment and the (dreaded) interview process and become more relaxed and current to be in with a chance at generating new hairdressers.
Kids want to know they are joining a progressive, trendy business, and ours has those qualities in abundance so let’s start sharing some ideas about how hairdressing and hairdressers can truly take this situation and change it, not just for good of individual salons but for the good of hairdressing’s future.
Emma Bavin: https://www.egrecruit.co.uk
Dom Lehane (Hair Club Live): http://hairclublive.com
The Hair Council: http://www.haircouncil.org.uk