FACEBOOK / INSTAGRAM CHANGES AND HOW TO DEAL WITH THEM
It seems that every week something happens to our tried and trusted Facebook and Instagram platforms. Usually the changes are not we are all hoping for, the little annoying things that both platforms seem to ignore, and usually these irritations are linked to the commercial aspects of the sites that flood our pages with unwanted adverts and promotions.
But no, the genius teams who look after these ‘free’ sites decide they want to make changes that affect what we see and what our followers see, algorithm’s are altered to stream most popular posts based on key words, or how many likes an image may get first meaning some of your posts get LOST in the mix. It’s very frustrating but never lose sight of the fact that your followers WILL find your posts as they SCROLL through their pages, so don’t be too disillusioned with the constant changes.
FACEBOOK NEWS FEED CHANGES
Mark Zuckerberg has announced that Facebook was reverting to its roots as a site for online socialising. The changes will start to take effect more or less immediately and you will see a change in how your homepage looks.
There will be a definite move toward site sharing more personal content – which basically means you might get to see friends pics much quicker and before the obvious news stuffs. FB is also requesting data from users to discover which news sources people trust and want to see posts from. In essence what Zuckerberg is doing is making facebook more human again and with the negativity surrounding some of the recent fake stuffs it’s going to be a major game changed for the platform. BUT, what they also expect from business pages is a more concerted budget allocation to promotions and averts on the pages, after all it might be free but [FB] still wants to earn revenue from it.
SO WHAT DO YOU DO?
My advice, at the moment is nothing, aside from making sure your followers actually FOLLOW you, encourage them to hit the LIKE button and to turn on notifications
One of the biggest problems you will have is that there are so many variations of what people see on their own pages, based on how they set up initially, but as a general rule, if they hit the ‘following tab’ they will find the right parts to click …. btw, not many people will click ‘see first’, that’s a bit like the business nirvana but it rarely happens.
As the changes roll out expect to see more changes to the way business pages operate, and if your [business] page is a general FB page set up on the back of your personal one you can expect this to have to change so that the human side, YOUR page become less linked to YOUR business site.
It’s early days so keep a close eye on what happens and try to arrange your posts accordingly.
With thanks to metro.co.uk for a very informative piece.
click here for even more info: https://www.socialmediaexaminer.com/facebook-news-feed-changes/
WHAT’S GOING ON AT INSTAGRAM
Late last year Instagram announced that users could follow hashtags on Instagram. (HALLELUJAH)
Now, use simply follow a hashtag to have content regularly land with them.
Just as there is a “people” feed, users can also create a “hashtags” feed where this content will appear.
Brands can take HUGE ADVANTAGE of this for several reasons.
With great hashtag research, and STRONG HASHTAGS you can improve the potential of showing up in more people’s feeds, whilst sharing pics and info they want to see. of course Instagram wants you to have separate personal and business pages which can be challenging and is actually something I try to encourage clients to stay away from as having one page allows you to humanise your business world with personal stuff intermixed in it. However, Insta has different ideas and will use it’s algorithmic equations to make sure you are not just throwing out a stream of constant business posts that clog up the algorithms, that’s why there’s talk about slowing down repetitive hashtags.
I personally use #emil #mrH #caretaker on 99% of my Insta posts as Well as FB and Twitter, this will have to change and whilst it won’t stop the # will have to be more varied to suit the nature of the business proposition. It’s still critical for you to have a powerful business # and to sue it as often as possible, but watch this space.
Also coming soon to Insta is at the introduction of posts sharing content that [they] think you might be interested in.
This link takes you to an awesome article that explains all that’s going on in Insta world.
Don’t worry, the changes, like every other change that happens will end up being seamless and less disruptive than initial fears suggest. I am )by no means) an expert but take each new challenge as it comes and I try to logically work with it to keep everything running smoothly. My suggestion to you is…. do the same and also link up to sites that offer help about the ever changing social world.
Understanding how social media changes (on a day to day basis) can be challenging.
Here you can find snippets of information that can help you understand what is happening and how you need to respond to the different platforms.
Don’t worry about how many LIKES, SHARES, FOLLOWS & TAGS your social posts receive. Whilst it’s great to se them the reality is most people SCROLL through social sites, this means that they see your posts even if they don’t hit any of the tabs linked to them.
Asking people to COMMENT invariably leads to disappointment when no-one does. Comments are your followers way of adding to your daily posts, let them decide when they do it, don’r ask, unless you are running a competition where comments are a must have!
# and @ are becoming more important.
@ has always been used to find people and organisations that you can link to, never forget to use them as they create a wider spread for your posts.
# can now be used to search and link from, make sure you use your own specific hashtags that link to your business and generic ones that help spread the post even further (for example #emil #mrH #caretaker #education when used on FB, Twitter and Instagram help create awareness).
KEY SOCIAL SUBJECTS
Create a mix of posts that cover every aspect of your business and then occasionally post random, fun posts that are frivolous and irrelevant, pets, snapchat images, they add the human touch.
The average amount of time spent on Facebook daily is 20 minutes. Your posts need to be engaging and visual to ensure your followers don’t scroll past them. Think about the content, what it says and how it looks before posting. Be consistent and make sure there is a blend of messages and images shared at all times.
The demographic users of social media are changing. Whilst most age groups are staying more or less the same in the amount of users and how much time they spend on different platforms, the 65+ age group is embracing technology and are the fastest growing sector. This is important to recognise as you must offer social activities and posts that appeal to them.